{"version":"https://jsonfeed.org/version/1","title":"ODD Consultants","home_page_url":"https://oddconsultants.com","description":"ODD Consultants","author":{"name":"ODD Consultants"},"items":[{"id":"https://oddconsultants.com/the-odd-blog/f/why-convenience-is-a-competitive-advantage-in-private-healthcare","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/6f0b005b-2fce-43b8-9a95-794fc31ff9e6/25-274dc36.png\"/><p>As patient expectations continue evolving, convenience is increasingly influencing how individuals choose, evaluate, and remain loyal to healthcare providers.</p>","url":"https://oddconsultants.com/the-odd-blog/f/why-convenience-is-a-competitive-advantage-in-private-healthcare","title":"Why Convenience Is a Competitive Advantage in Private Healthcare","summary":"As patient expectations continue evolving, convenience is increasingly influencing how individuals choose, evaluate, and remain loyal to healthcare providers.","date_modified":"2026-05-19T05:12:05Z"},{"id":"https://oddconsultants.com/the-odd-blog/f/the-operational-cost-of-inconsistent-branding-in-healthcare","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/6f0b005b-2fce-43b8-9a95-794fc31ff9e6/26-4409a6d.png\"/><p>In healthcare, inconsistent branding is not simply a marketing issue. It often creates operational friction, weakens patient trust, and reduces long term organizational efficiency.</p>","url":"https://oddconsultants.com/the-odd-blog/f/the-operational-cost-of-inconsistent-branding-in-healthcare","title":"The Operational Cost of Inconsistent Branding in Healthcare","summary":"In healthcare, inconsistent branding is not simply a marketing issue. It often creates operational friction, weakens patient trust, and reduces long term organizational efficiency.","date_modified":"2026-05-19T05:07:17Z"},{"id":"https://oddconsultants.com/the-odd-blog/f/awareness-does-not-automatically-create-behavior-change","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/6f0b005b-2fce-43b8-9a95-794fc31ff9e6/23.png\"/><p>Visibility alone rarely changes public behavior. Effective advocacy and communications strategies require trust, relevance, clarity, and sustained audience engagement.</p>","url":"https://oddconsultants.com/the-odd-blog/f/awareness-does-not-automatically-create-behavior-change","title":"Awareness Does Not Automatically Create Behavior Change","summary":"Visibility alone rarely changes public behavior. Effective advocacy and communications strategies require trust, relevance, clarity, and sustained audience engagement.","date_modified":"2026-05-19T04:28:27Z"},{"id":"https://oddconsultants.com/the-odd-blog/f/why-membership-engagement-drops-after-major-events","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/6f0b005b-2fce-43b8-9a95-794fc31ff9e6/21-1103251.png\"/><p>Many associations generate strong engagement during conferences, campaigns, and annual events, but struggle to maintain momentum once those moments pass.</p>","url":"https://oddconsultants.com/the-odd-blog/f/why-membership-engagement-drops-after-major-events","title":"Why Membership Engagement Drops After Major Events","summary":"Many associations generate strong engagement during conferences, campaigns, and annual events, but struggle to maintain momentum once those moments pass.","date_modified":"2026-05-19T04:24:15Z"},{"id":"https://oddconsultants.com/the-odd-blog/f/why-most-organizations-already-have-the-customer-data-they-need","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/6f0b005b-2fce-43b8-9a95-794fc31ff9e6/22.png\"/><p>Many organizations do not suffer from a lack of customer data. The real challenge is knowing how to interpret it, connect it, and turn it into better business decisions.</p>","url":"https://oddconsultants.com/the-odd-blog/f/why-most-organizations-already-have-the-customer-data-they-need","title":"Why Most Organizations Already Have the Customer Data They Need","summary":"Many organizations do not suffer from a lack of customer data. The real challenge is knowing how to interpret it, connect it, and turn it into better business decisions.","date_modified":"2026-05-19T03:28:11Z"},{"id":"https://oddconsultants.com/the-odd-blog/f/why-most-consumer-brands-overinvest-in-customer-acquisition","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/6f0b005b-2fce-43b8-9a95-794fc31ff9e6/24.png\"/><p>Most consumer brands do not have an acquisition problem. They have a retention and efficiency problem.</p>","url":"https://oddconsultants.com/the-odd-blog/f/why-most-consumer-brands-overinvest-in-customer-acquisition","title":"Why Most Consumer Brands Overinvest in Customer Acquisition","summary":"Most consumer brands do not have an acquisition problem. They have a retention and efficiency problem.","date_modified":"2026-05-19T03:23:43Z"}]}